Peep Hole

Twitter Away Part 1: Getting on your bike   by Rob Lawson

Twitter. Even if you’re not a net junkie, you will still have most certainly come across a mention of this social media as it is popping up everyone online – in the news, on blogs and forums, in online marketing information, and increasingly on business websites. This nifty little concept has been around since 2006, but it appears that the last year has really let Twitter take the reins of the social media realm and gallop full speed ahead in the lives of Internet users around the globe. It’s not just celebrities and their die-hard fans crowding Twitter walls anymore – it has slowly made its way out of the ‘good for a laugh’ category and become a major player in the legitimate business of social media for corporate use.

So how does it work, exactly? Well, it’s been called ‘micro-blogging’, in that you simply (upon signing up for a free account and setting up a quick profile) post comments up onto your wall as often as you like. These are called ‘tweets’. Then, according to what settings you choose, people can view your tweets and respond back – all in a matter of seconds. You can post photos, links or simple messages. People can choose to ‘follow’ your feed, and you can follow others. It’s knowing what’s happening as it’s happening – and this is one of Twitter’s main appeals. Instant interaction is something that people demand, and Twitter is giving the people what they want.

The race is on

The public response to Twitter has been phenomenal. In January 2010, seven-time Tour de France winner Lance Armstrong sent out a tweet announcing that he would be bike riding in a reserve in Adelaide the following Saturday at 9am. He was joined by a crowd of 5000. This is the power of Twitter – the ability to, in 140 characters or less that takes less than a minute to type, communicate and engage with millions of people across the globe. Recently, the Pope made a public announcement encouraging priests across the Globe to use social media such as Twitter to discuss religion with youth. More and more people and organizations are obviously recognizing the opportunities there are to be held in using social media to reach millions of people across the world. In a different sort of situation, yet still demonstrating the popularity of this social media, singer Imogen Heap wore a custom-made ‘twit dress’ to the recent 2010 Golden Globes. The dress had its own twitter feed and displayed Twitter pictures sent through by fans in real time. It was a way to let her fans ‘accompany’ her onto the red carpet, the singer said.

Tweeting through the peep hole

It seems to be this ‘accompanying’ that is making Twitter the fastest growing social media network. It’s the social media that is bringing down the walls between individuals in extremely different circumstances, such as the celebrity and the public. Even US President Barack Obama has gotten in on the jig, and over three million followers get regular updates on his day. Twitter was the fastest-growing social networking site in December 2009, with 18.1 million individual visitors. The year before, in December 2008, Twitter had 2.7 million visitors. Surely this is due in part to the appeal of ‘accompanying’ those we would not otherwise ever come into contact with. Once upon a time, the celebrity was always out of our reach, shrouded in mystique and awe – now, because of this innovative social media, we’re not only able to identify with them, but we are invited in to live their lives with them.

And then there’s the ever growing side of Twitter that isn’t about celebrities. It’s simply about accessing real time information with people from around the world. When a plane crash-landed into the Hudson River in the US last year, a tweet from a nearby observer made the rounds around the Twitter network before any major news station even picked up the story. Yahoo former employee Emily West maintained constant Tweets through the infamous Yahoo lay off in December 2008, with thousands ‘living’ through the traumatic situation with her. Heard something big happened on the grapevine? You can search for the subject in Twitter and see if anybody knows the go on what’s happening. With more than 18 million people using the social networking system, it’s a sure fire thing you’ll get some real-time updates. Through Twitter, you or your business has the entire world at hand for instant first-person information. What’s more, you can interact with those individuals that may very well become your future customers or clients. It’s been likened to the new virtual water cooler – it’s where we discuss things that have happened. Except now we can discuss them as they are happening.

Everyone’s invited

If you are still thinking that your client base couldn’t possibly be found or reached through Twitter, then you’re in for a surprise. Twitter use is relatively even across all demographics. Recent analysis found that 47% of Twitter users were aged from 18-34 years, and 31% aged 35 to 49 years. And 21% were 50 years plus, which compares to a 1% aged 12-17 – contrary to the popular belief that social media networks such as Twitter are only for the younger generations. As we can see, people of all ages are taking to the Tweeting skies – and this is probably because we are recognizing the usefulness of such a networking concept – for business relations especially. For more on how Twitter can specifically help you with your online marketing, read Twitter Away Part 2: Making your business the main attraction.

About the Author

Website: http://www.iquantum.com.au

Rob Lawson – Founder & CEO – iQuantum Pty Ltd Early success with online marketing increased our consulting business substantially; attracting quality leads, numerous clients for our traditional marketing business. I thought ‘why can’t we do this for our clients’; started a 5 year journey to develop a methodology for benchmarking client sites against competitors and best practice. iQuantum emerged to focus only on online marketing strategy.
peephole SOAD – with lyrics

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