Led Lights
Canon Triumphed in 2010
It was just a few short years before DSLR’s took the lead from SLR’s in market share. The days when film and develpment ate away at photography budgets are long gone.
Experts told me that the 10 MP mark would be when Digital cameras would come up to scratch to compete with film.They were soon proved wrong The last few years have seen the MP race bounding into the teens and even 20+MP’s. Film suffered a blow from the start of the Digital camera revolution.
Today just about every mobile includes a Digital Camera and Pocket size digitals cost next to nothing. High MP’s are ubiquotous
The DSLR players like Canon, Nikon, Sony, Pentax and Minolta had to go beyond the MP’s to claim their status as serious cameras. MP’s are no longer a distinguishing factor. The features that provide DSLR’s with the ability to provide great imaging has changed to:
Processers that can deliver high FPS and Great file sizes and store them in milliseconds. Lenses – Speed, light magic, autofocus and anti vibration, or stabilisation. Lens attachment technology and compatibility issues. APS-C vs 4/3 technology. Sensor architecture… sizes, aspect ratios, lens interaction. Architecture – Lenses, sensors, processor, storage. Computerer based artificial intelligence. (A DSLR these days has more processing power than banks needed for national networks in the 70′s and 80′s!)
The list is supremely impressive and the remaining contenders in the DSLR race have proven that they can utilize an array of technology, including optics, micro electronics and micro mechanics like no other industry can.
In this scenario, among the DSLR players Canon and Nikon stand out with around 40% market share each, Nikon leading by a slender margin. In a world market this vast being in the race in the remaining 20% is no mean feat and Sony, Pentax, Minolta, Kodak and several others are holding their own technology wise.
Just how does each player compete in such a competitive high tech market?
There is no doubt that once you have the technology, marketing is the next big gun. If everybody excells or can lay their hands on the technology, Brand reputation is a massive factor. A strong brand can even forgive bad technology, at least for a while.
Canon has led Nikon in the MP race for some time, while Nikon’s APS-C sensor is a fraction larger than Canon’s and Nikon has also managed to include pentaprism viewfinders much lower in the range than Canon without it seemingly affecting weight or price. Ergonomics… in other words ‘user friendliness’ is a strong claim by both contenders.
The race is tough and there are many excellent DSLR’s on the market. 2010 saw a large number of amazing Digital Camera releases and it is hard to pick winners in such a crowd. But Canon stood out with two of the greatest consumer DSLR’s, the Canon T2i and Canon 60d. See the reviews here: canon Rebel t2i and the Canon EOS 60d review.
Canon clearly understood the need and took a lead in focusing beyond the MP factors. The rapid invasion of DSLR’s into the Video market proved to be a good wave to ride. DSLRs bcame infested with video features, at first modest, but rising rapidly in sophistication. One DSLR after another came out with new innovative features:
Video and sound, HD video, Frames per second, True HD, live view, autofocus, live focus, in camera editing, better and better LCD technology and external sound. Not least was the spate of increases in pixel options from 640 to 1080, etc.
In this frantic race cluttered with constantly improving features, with each manufacturer trying to find just the right mix at the right price to capture more consumer spend, Canon’s EOS Rebel T2i and EOS 60D found two sweet spots, at the higher end of the Rebel range and in the middle of the very narrow Prosumer range.
Both Cameras were announced with an array of leading edge features that seemed to be right on the consumer Dollar target. The main features that made people take note and spend their well earned dollars were:
- In-camera movie crop features
- Very user friendly interfaces
- External Sound features.
- Live view… DSLR’s were behind compacts in this department…)
- A smugde proof, 3:2 aspect ratio, 1080Px LCD
With these two cameras, Canon hit the sweet spot in the DSLR market in 2010. Can Canon follow this up in 2011? Canon’s Rebel T3i release early in 2011 seemed good on paper, but we still have to see if the market responds. The T2i and D60 at either end of the T3i seems to leave it in the shade.
Perhaps Nikon or Sony will give Canon a race this year. We can expect an exciting come back from both of them. Nikon’d D5100 seems to be more on target. Nikon and Sony are not resting on their lorals. The D5100 came out punching.
How to Build an LED Light – Part 1
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